The Alternative Board · Northwest Arkansas
TAB Northwest Arkansas helps established business owners — and the leaders they're counting on — get the outside perspective, structure, and accountability to grow with confidence. Peer advisory boards, facilitated strategy, and leadership development, led personally by Diana Rogers, right here at home.
Not sure where to start? Take a free assessment — a clear read in a few minutes, no cost, no pressure.
Ways to go deeper
Whether it's you, your successor, your managers, or your whole leadership team — each program is a room of people doing the real work, facilitated personally and applied straight to your business.
A curated board of non-competing owners plus private monthly coaching — the room owners stay in for years.
Learn more →The most accessible way in — real structure and a peer group of owners, at a starting-out budget.
Learn more →A 24-month board that develops your second-in-command into a leader who can run the business — or takes you, the owner, deeper than counsel alone.
Learn more →Get your senior leadership team aligned on one strategy — and executing it together, instead of pulling in different directions.
Learn more →Structured group coaching that turns your managers into leaders — they practice the practical and people skills together, and apply them between sessions until they stick.
Learn more →See who each program is for, what you get, and the investment — side by side.
Compare programs →Start free
Not ready for a conversation? These free assessments give you an honest starting point — no cost, no pressure, just a clearer picture of where you and your team stand.
A quick read on the six areas that decide whether your business runs smoothly — and where the friction really is.
Take the check-in →See how aligned you and your leadership team really are on direction, priorities, and accountability.
Get the report →Pinpoint where a manager is strong and where they need to grow — with a recommended next step.
Check the gaps →Events & community
The events we host, and the ones across the Northwest Arkansas business community we're proud to sponsor and support. Pull up a seat.
Diana sponsors a table at this annual gathering of Northwest Arkansas businesswomen. A few seats at her table open up each year — reserved for owners and members she'd love to host.
Request a seat at Diana's table →Diana sponsors a table at the region's look-ahead on the year's economy. Join her table for the outlook — and the conversations around it.
Request a seat at Diana's table →
Led by Diana Rogers
Every board, every session, every fit call runs through Diana Rogers — founder of The Alternative Board of Northwest Arkansas and a certified TAB facilitator. She's not a national brand parachuting in; she's an owner and advisor rooted right here, sponsoring, speaking at, and showing up for the events that make this business community what it is.
When you reach out, you're talking to the person who'll be in the room with you.
Book a fit call with Diana →What owners say
“Diana has a remarkable way of guiding you out of the owner-operator mindset and into the mindset of a confident, strategic CEO. I strongly recommend her to any business owner looking for clarity, growth, and a trusted partner in leadership.”
“After our first call, she sent me a follow-up with seven specific, helpful ways to move my business forward. I was blown away. I highly recommend her to anyone looking to grow their business.”
“Diana Rogers is a force in business. The value of The Alternative Board is second to none — TAB helped my business grow exponentially!”
Tell us where you are, and we'll point you to the right fit — or tell you honestly if the timing isn't right yet. One conversation, a straight answer, no pressure.
