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In the News

The peer advisory model, in the national conversation.

The Alternative Board and the way it helps privately held business owners has been covered across the national press. Here's the coverage — and how that same structure shows up locally, in the rooms I facilitate across Northwest Arkansas.

USA TODAY · June 30, 2026 Featured

How Structured Peer Advisory and Leadership Alignment Are Reshaping Decision-Making for Privately Held Businesses

Running a business can be quietly isolating — you're expected to look certain while carrying every hard decision alone. In this USA Today piece, TAB President & CEO Jason Zickerman makes the case that private business owners don't actually need more advice; they need a structured room of peers who understand the weight of the decision and hold them accountable to act on it. He walks through the model piece by piece — peer advisory boards, one-to-one coaching, team strategy through StratPro, and manager development through HI-MAP — and why insight only matters when it turns into follow-through.

It's a clear picture of exactly what I bring to owners here at home. The national name on the door is the same work happening in a conference room in Northwest Arkansas: honest counsel from people who've been there, and the discipline to actually do something with it.

Private business owners don't just need more answers. — Jason P. Zickerman, President & CEO, The Alternative Board
Read the full article on USA TODAY →

Published as contributor content on usatoday.com. Summary above is written by TAB Northwest Arkansas; the full article is the property of USA Today and its author.

Also featured nationally

The Alternative Board's peer advisory model has also been covered in Forbes, Inc., Fox Business, and dozens of other outlets over the organization's 35 years.

Local coverage

And covered here at home.

When TAB Northwest Arkansas opened, the regional business press covered the launch — the same model, brought to owners right here.

Talk Business & Politics · March 5, 2025 Local

The Alternative Board opens Northwest Arkansas franchise

The Northwest Arkansas Business Journal covered the launch of TAB Northwest Arkansas — the first and only Alternative Board franchise in the state — and Diana Rogers bringing peer advisory boards and coaching to owners across the region, drawing on 30 years in retail and manufacturing.

Read the article on Talk Business & Politics →
Rogers-Lowell Chamber · August 4, 2025 Local

Diana Rogers Launches The Alternative Board in Northwest Arkansas

The Rogers-Lowell Area Chamber of Commerce announced the launch as member news — framing TAB Northwest Arkansas as a woman-owned coaching practice that connects owners with peer advisory boards and strategic resources to strengthen leadership, accountability, and performance.

Read the announcement at the Rogers-Lowell Chamber →

Summaries above are written by TAB Northwest Arkansas; each full article is the property of its publisher.

Curious what this looks like locally?

The national coverage describes the model. A fit call is where you find out whether it fits your business — no cost, no pressure.

Book a Fit Call with Diana →