A facilitated strategic planning program that moves your whole leadership team at once — so you leave with alignment, one clear plan the team owns, and a system to actually run it.
For leadership teams in Northwest Arkansas — facilitated, structured, and built to stick.
You've hired good people and given them real responsibility. But somewhere along the way the leadership team started pulling in different directions — each leader optimizing their own corner, no shared picture of where the whole business is headed. Growth is stalling, and it's not for lack of effort. It's because the team isn't aligned behind one plan.
Maybe this sounds familiar:
You don't need another good meeting. You need alignment, a plan, and a system to run it.
Representative outcomes reported by StratPro companies across The Alternative Board's network. Results vary by business.
StratPro is a facilitated strategic planning program that moves your whole leadership team at once. It works through six stages across eight focused four-hour workshops — and everything lives in TAB Blueprint™ — a shared, digital plan covering vision, strategy, KPIs, and execution that every leader can open anytime, from anywhere. Then 9–12 Execution & Accountability meetings keep the momentum going long after the workshops end.
Bring your key leaders into the room and you get a better vision, a better plan, and built-in ownership — because they built it.
A certified facilitator with a proven method brings out the best thinking in your team and keeps every voice honest and heard.
Equal focus on strategy and execution — so vision turns into priorities, accountability, and results that actually land.
This is the only TAB program built to move your entire leadership team together — and the only one where your facilitator stays to make sure the plan gets run.
| Before | After StratPro | |
|---|---|---|
| Scattered effort | → | Strategic alignment |
| Individual focus | → | Collective focus |
| Culture by default | → | Culture by design |
| Vague responsibilities | → | Clear roles and accountability |
| Reactive decision-making | → | Proactive decision-making |
| The plan lives in the owner's head | → | One plan the whole team owns |
| Time wasted in meetings | → | Purposeful, strategic check-ins |
Your whole leadership team on the same page about where the business is going and why — decisions made together, in the room.
the digital TAB Blueprint™ — one living plan tying vision to strategy to KPIs to execution, owned by the team and open to every leader anytime, not stuck in your head.
9–12 Execution & Accountability meetings — and an outside facilitator not caught in internal politics — that turn the plan into progress.
Diana Rogers spent nearly 30 years leading teams at Walmart, Mars, and beyond before building two businesses of her own. She knows firsthand what it takes to get a leadership team aligned and moving in one direction.
Today she's a certified business coach and certified StratPro facilitator, and the owner of The Alternative Board — Northwest Arkansas. She brings the depth of The Alternative Board's global network into a local, personal experience — facilitating every StratPro workshop so your team can do its best thinking together.
"Diana has a remarkable way of guiding you out of the owner-operator mindset into the mindset of a confident, strategic CEO." — Karla, TAB NWA Member
StratPro moves leadership teams across every kind of business. These are outcomes from StratPro companies — representative of the experience your team would have.
A siloed leadership team became aligned, focused, and accountable — doubling efficiency and growing revenue 20%.
Download the case study →A 1,000-employee, third-generation business built trust and communication across its leadership — audit scores jumped from the low 80s to the high 90s.
Download the case study →Four owners — construction, robotics, marketing, engineering — on engagement, accountability, and finally being able to step back from the day-to-day.
Download the case study →
StratPro is built on the process described in StratPro, by Wall Street Journal bestselling author Allen Fishman — a proven, step-by-step method for transforming how a business is led.
StratPro is a premium investment, scoped to your team's size and goals — and built so you're never betting the whole thing up front. It moves your entire leadership team and gives you both a plan and the system to run it, which owners weigh against the cost of another year pulling in different directions.
We confirm the exact scope and investment with you on the fit call — no surprises.
Take the free Leadership Alignment Report — a 5-minute check that shows where you and your leaders see the business differently across the six StratPro stages. Add up to two of your leaders and see the gaps for yourself.
Start the Free Report →StratPro is a facilitated strategic planning program for leadership teams looking to transform how their business performs. It works through six stages — Align, Vision, Diagnose, Plan, Execute, Optimize — across eight focused four-hour workshops, all captured in TAB Blueprint™ — a digital plan every leader can open anytime. Then 9–12 Execution & Accountability meetings keep the plan moving. It's led by Diana Rogers, a certified StratPro facilitator serving leadership teams across Northwest Arkansas.
It's for an owner whose leadership team is capable but not fully aligned — often at a growth or succession inflection point, such as a company growing much faster than its history or preparing for a transition — who's ready to transform how the business performs and wants one clear plan the whole team owns, instead of a strategy that lives only in the owner's head.
An annual offsite feels great in the room and fades within weeks. StratPro is facilitated across eight structured workshops, produces one shared plan the whole team owns, and — the real difference — we stay through 9–12 Execution & Accountability meetings so the plan actually gets run, with an outside facilitator who holds the team accountable without being caught in internal politics. And because the workshops are spaced about a month apart, your team implements the learnings and agreements a step at a time, every month — instead of leaving one week-long offsite overwhelmed, trying to execute a big comprehensive plan and build all-new habits at once.
Six stages delivered across eight workshops: aligning the leadership team, setting vision and values, diagnosing strengths, weaknesses and opportunities, building the plan and KPIs, driving execution and accountability, and optimizing on an ongoing basis. Everything is captured in the digital TAB Blueprint™, open to every leader anytime.
Before the team sets strategy, StratPro runs a deep, structured diagnostic of the business — an honest, comprehensive look at your strengths, weaknesses, opportunities, and the critical factors that will make or break your success. Just as important, it's done together, so the whole leadership team builds one shared understanding of where the business really stands today. That shared, data-backed picture is what the strategy is built on — because a plan is only as strong as the honest diagnosis underneath it.
No — this is where StratPro is different. Most facilitators hand you a plan and leave. We stay. After the eight workshops we run 9–12 Execution & Accountability meetings over roughly the following year to build the habits that turn a plan into results, and you keep an outside facilitator who holds the team accountable with honest, objective perspective an internal leader can't. A real plan plus sustained outside accountability is what makes it stick.
The eight workshops plus 9–12 execution meetings run about a year. Some teams space the workshops out further or add execution meetings depending on how much transformation they're taking on — the pace flexes to your team.
Eight four-hour workshops at a pace that fits your calendar, then twice-monthly Execution & Accountability meetings. There's also some light work for each leader between workshops — short pre-work to prepare their view of the next topic. The whole leadership team participates throughout; that shared time is what makes alignment stick.
StratPro is a premium investment, scoped to your team's size and goals, with monthly payment options. It comes with a performance guarantee and month-to-month flexibility — you're never locked into a long contract, and the program has to keep earning its place. We confirm the exact scope on the fit call.
Yes. StratPro is month-to-month and backed by a performance guarantee, so you continue because the work is delivering value, not because a contract says you must. That keeps everyone — including your facilitator — focused on real results.
Typically yes — and the right people in the room are decided together by you and your facilitator. Alignment can't happen for people who weren't there, so most teams bring the full leadership group; your facilitator will align with you on exactly who the right participants are. When the team builds the plan together, they own it together, which is what carries the work forward.
Before each workshop, every leader completes short pre-work sharing their own view on the upcoming topic — including DISC and Driving Forces (motivators) assessments early on, so the team understands how each person communicates and what drives them. That behavioral insight deepens trust and makes both each leader and the team as a whole more effective. It's light work, but it's what makes the sessions productive.
Early in StratPro, every leader completes two short assessments — DISC (how you communicate and behave) and Driving Forces (what motivates you). Side by side, they give the team a shared language for how each person works and what drives them. It isn't a personality quiz for its own sake: it builds trust quickly, cuts friction and miscommunication, and makes each leader more effective individually and the leadership team far more effective together. And it doesn't stay in the workshop room — leaders tell us they use these insights in their everyday work: communicating better with each other, with their teams, and even with clients. It's a big part of why the alignment StratPro creates actually holds.
They're fully facilitated and held in person in Northwest Arkansas, ideally offsite so your team is free of interruptions. A hybrid or virtual format is possible when needed without losing quality.
It's a straightforward, no-pressure conversation with Diana about where your business is, what's happening with your leadership team, and the inflection point you're facing. If StratPro is the right next move, she'll walk you through how it would work and confirm the scope. If something else fits better, she'll tell you that too.
Diana personally facilitates every StratPro engagement, so she takes on only a limited number at a time. If your leadership team is ready for alignment, one plan, and a system to run it, now's the time to start the conversation.
Book a Fit Call with Diana →